Goal of the Firm
1) Profit Maximization? this goal ignores:
a. TIMING of Returns
b. UNCERTAINTY of Returns
2) Shareholder Wealth Maximization? this is the same as:
a) Maximizing Firm Value
b) Maximizing Stock Price
Legal Forms of Business
1) Sole Proprietorship
• A business owned by a single individual.
• Owner maintains title to the firm’s assets.
• Owner has unlimited liability.
2) Partnership
Similar to a sole proprietorship, except that there are two or more owners.
2a) General Partnership
All partners have unlimited liability.
2b) Limited Partnership
• Consists of one or more general partners, who have unlimited liability, and
• One or more limited partners (investors) whose liability is limited to the amount of their investment in the business.
3) Corporation
• A business entity that legally functions separate and apart from its owners.
• Owners’ liability is limited to the amount of their investment in the firm.
• Owners hold common stock certificates, and ownership can be transferred by selling the certificates.
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